Content Marketing Manager



May 28, 2021

Overview

Socket Mobile, a leading data capture company and manufacturer of Bluetooth barcode scanner and contactless NFC reader/writers, is looking to expand its digital marketing team. We are seeking an individual who is passionate about product/company messaging and developing content and content strategies to reach new audiences.

Job Summary

As Content Marketing Manager, you will represent the voice of our company’s subject matter. You will collaborate and work with company executives, sales, app and product development teams, and company support to build and execute effective content marketing strategies that engage our audience, provide solutions, and attract new customers.

You will be responsible for research, planning and end-to-end execution of technical and non-technical content on a variety of platforms. You will play a significant role in establishing Socket Mobile as a thought-leader in the data capture industry.

You must be a creative storyteller capable of translating the technical aspects of our products and solutions into tangible benefits that resonate with each of our audiences. Your writing must attract, engage, and inspire readers into action.

Skills & Qualifications

  • 4+ years experience writing product, marketing, and journalistic content.
  • Strong copywriting and content marketing skills.
  • Ability to craft simple and clear messages that create an emotional connection and demonstrable benefits.
  • Excellent communication, presentation, and writing skills.
  • Innovative thinker, strong digital marketing instincts.
  • Journalistic instincts for gaining customer messaging insights and writing informative content.
  • Deep understanding of the content mix across platforms, content types, UX optimization and search optimization.
  • Exceptional planning capabilities.
  • Ability to project manage/prioritize multiple projects simultaneously.
  • Comfortable within a fluid and fast-paced environment.
  • Ability to work as a team member, as well as independently.
  • Dependable with proficient attention to detail.

Responsibilities

  • Oversee all aspects of web, social, and news content for the company.
  • Write/edit product descriptions with an eye for both ux and search engine optimization.
  • Write and execute press releases and new product announcements.
  • Strategize, develop and execute content marketing strategies across a variety of platforms: website, blogs, email, video scripts, social media platforms, etc.
  • Plan and develop technical and non-technical content on a broad range of topics related to the solutions our products solve. Examples includes blogs, case studies, testimonial videos, etc.
  • Collaborate closely with the engineering and product teams to ensure the quality, depth, and accuracy of the content you create.Analyze and understand traffic and engagement patterns to identify popular content and build content flows.
  • Research, strategize and plan content calendar to support product and sales goals.

Position Type / Location

  • Full-time
  • On-site (Newark, CA) or remote

Must be legally able to work in the U.S. - no visa sponsoring.

Socket Mobile provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Benefits

Socket Mobile, Inc. offers a complete benefits package including:

  • Health, dental, vision
  • Group life insurance
  • Long term disability
  • 401(K) plan
  • Stock options
  • Paid Time Off

Company Information

Founded in 1992, Socket Mobile, Inc (NASDAQ: SCKT) is a leading provider of data capture and delivery solutions for enhanced productivity in workforce mobilization. Socket Mobile’s revenue is primarily driven by the deployment of third party barcode enabled mobile applications that integrate Socket Mobile’s cordless barcode scanners and contactless reader/writers. Mobile Applications servicing the specialty retailer, field service, transportation, and manufacturing markets are the primary revenue drivers. Socket Mobile has a network of thousands of developers who use its software developer tools to add sophisticated data capture to their mobile applications. www.socketmobile.com

Submit resume and cover letter to hr@socketmobile.com.