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Content Marketing Manager

Overview

Socket Mobile, a leading data capture company and manufacturer of Bluetooth barcode scanner and contactless NFC reader/writers, is looking to expand its digital marketing team. We are seeking an individual who is passionate about product/company messaging and developing content and content strategies to reach new audiences.

Job Summary

The Content Marketing Manager collaborates and works with company executives, sales, app and product development teams, and company support to build and execute effective content marketing strategies that engage our audience, provide solutions, and attract new customers.

You will be responsible for research, planning and end-to-end execution of technical and non-technical content on a variety of platforms. You will play a significant role in establishing Socket Mobile as a thought-leader in the data capture industry.

You must be a creative storyteller capable of translating the technical aspects of our products and solutions into tangible benefits that resonate with each of our audiences. Your writing must attract, engage, and inspire readers into action.

This is a full-time, remote position working side-by-side with the Social Media Marketing Manager and reports directly to our Director of Digital Marketing.

Responsibilities

  • Oversee all aspects of web and news content for the company
  • Strategize, develop and execute content marketing strategies across a variety of platforms: product pages, knowledge center, blogs, case studies, comparison guides, developer portal, new product announcements, etc. email, video scripts, social media platforms, etc.
  • Plan and develop technical and non-technical content on a broad range of topics related to the solutions our products solve. Examples includes blogs, case studies, testimonial videos, etc.
  • Collaborate closely with the engineering and product teams to ensure the quality, depth, and accuracy of the content you create
  • Analyze and understand traffic and engagement patterns to identify popular content and build content flow
  • Research, strategize and plan content calendar to support product and sales goals
  • Write/edit product descriptions with an eye for both ux and search engine optimization

Skills & Qualifications

  • 3+ years experience writing product, marketing, and journalistic content.
  • Strong copywriting and content marketing skills.
  • Ability to craft simple and clear messages that create an emotional connection and demonstrable benefits.
  • Excellent communication, presentation, and writing skills.
  • Innovative thinker, strong digital marketing instincts.
  • Journalistic instincts for gaining customer messaging insights and writing informative content.
  • Deep understanding of the content mix across platforms, content types, UX optimization and search optimization.
  • Exceptional planning capabilities.
  • Ability to project manage/prioritize multiple projects simultaneously.
  • Comfortable within a fluid and fast-paced environment.
  • Ability to work as a team member, as well as independently.
  • Dependable with proficient attention to detail.

Benefits & Perks

Socket Mobile, Inc. offers a complete benefits package including:

  • Generous PTO
  • Flexible hours
  • Medical, Dental and Vision Coverage
  • 401(k) Company Contribution
  • Work from home anywhere in the U.S.

To Apply

Send the following to hr@socketmobile.com:

  • Resume
  • Cover letter
  • Salary expectations
  • Relevant writing samples

Resumes without this information will not be considered.

Must be legally able to work in the U.S. - no visa sponsoring.

Socket Mobile Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

About Socket Mobile, Inc

Since 1992, Socket Mobile has been a leading provider of mobile data collection and a trusted manufacturer of Bluetooth barcode scanners and contactless readers/writers. We create tools designed to improve the productivity of mobile workers. Our portfolio of products includes a wide variety of durable and customizable mobile devices, award-winning software utilities, and all of the essential barcode, RFID, mPOS, NFC and data capture peripherals for the needs of businesses. Our mission is to supply innovative, easy to use and cost-effective data capture tools for people that conduct business on mobile platforms.

Come work with us and make an impact.