Now Hiring: SEO Specialist

May 8, 2023 by Megan Fannon | CAREERS

Job Summary: Reporting to our Director of Digital Marketing, this position is responsible for Socket Mobile’s SEO strategy from start to finish, focused on driving quality traffic to our websites from search engines and enhancing overall on-site user experience.

Job Location: Remote (must be willing/able to travel to Corporate Headquarters in Fremont, CA several times per year.)

Pay Scale: $67,000 – $73,000 exact compensation may vary based on skills and experience.

Responsibilities and Duties

  • Perform keyword research and identify important, relevant, and converting keywords to capitalize on.
  • Recommend and define requirements to implement technical SEO improvements on our site.
  • Run a thorough competitive analysis and make enhancement recommendations based on the analysis.
  • Implement approved on-page and technical SEO recommendations with the help of our content writer(s) and developer(s) as needed.
  • Track, report, and analyze key SEO metrics and make ongoing recommendations for overall SEO improvements.
  • Provide analysis reports to management outlining performance and impact of SEO optimizations.
  • Drive SEO-related UX/Website redesigns.
  • Build backlinks from high-authority websites to improve the SEO profile.
  • Monitor and stay updated about the search algorithm changes that impact the SEO landscape.

Qualifications and Skills

  • Ability to self-lead, analyze website, find and recommend optimization improvements without direction.
  • Experienced in reporting on SEO performance, including contribution to the business, top keywords, top pages, conversion rates, brand vs. generic, and YoY performance.
  • Strong analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions.
  • Data-oriented mindset with a strong ability to conduct appropriate analyses and make clear, impactful recommendations.
  • Strong editorial skills for directing content.
  • Ability to juggle multiple projects at the same time with a result-oriented mindset.
  • Practical written, interpersonal, and organizational skills, and strong attention to detail.
  • Strong communication skills with the ability to present ideas, updates, and results to business partners on various levels.
  • Experience with and passion for staying on top of digital marketing trends, algorithm updates, optimization tools, and industry disruptors.
  • Minimum 3 years of experience in SEO.

Benefits and Perks

  • PTO and generous Company holiday schedule
  • Flexible hours
  • Medical, Dental, and Vision Coverage
  • 401(k) Company Contribution

To Apply

Send the following to

  • Resume
  • Cover letter

Resumes submitted without this information will not be considered.

Must be legally able to work in the U.S. - no visa sponsoring.

Socket Mobile Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

About Socket Mobile, Inc

Since 1992, Socket Mobile has been a leading provider of mobile data collection and a trusted manufacturer of Bluetooth barcode scanners and contactless readers/writers.

We create tools designed to improve the productivity of mobile workers. Our portfolio of products includes a wide variety of durable and customizable mobile devices, award-winning software utilities, and all of the essential barcode, RFID, mPOS, NFC, and data capture peripherals for the needs of businesses.

Our mission is to supply innovative, easy-to-use, and cost-effective data capture tools for people that conduct business on mobile platforms.

Come work with us and make a difference

Try it Free

Test out our data reading and scanning technology for free with SocketCam. The SocketCam C820 lets you scan directly into your feature application using the camera on you mobile device, ensuring high-performance scanning without the need for an external barcode scanner.

Learn more about SocketCam

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